Partnerships and sponsorship
I feature brands in my own content. This page is for brands who want to work together: the formats I work in, how I run the process and what I need in a proposal. If you are looking for editing, strategy or production for your own video, the Book a call page is the right place.
Formats
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Reels and Shorts sponsorship
A single short video presenting the product in my own voice. Script, shoot and edit are on us; you provide the product and the key message you want carried. One approval point: you see the video before it goes live.
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Product placement
A natural moment of use inside a video whose subject is not the brand. Because it does not read as an ad, viewers stay; the audience that sees the brand has already watched to the end.
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Long-term brand ambassadorship
A monthly plan spread across several pieces. Instead of one message that disappears in a single video, we build a line the audience sees repeatedly and starts to recognise. Pricing runs per period, not per piece.
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Launch and event content
Dated content for a new product, an opening or an event. The publishing schedule is built around launch day. Where needed, we cut separate versions for Instagram, TikTok and YouTube from the same shoot.
Process
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Proposal
You send your brand, your product and the timing you have in mind by email. The checklist below shows what to include.
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Fit
I look at the product. If I would not use it myself, or it is not right for my audience, I say no up front. That protects both our time.
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Scope and budget
Format, number of pieces, publishing date, usage rights and duration are settled. Production does not start before written confirmation.
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Production
Script, shoot and edit are on us. You see the video before it goes live; the revision round happens here.
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Publishing and reporting
It goes live on the agreed date. A week later I send reach, views and engagement figures on a single page.
Work I turn down
I do not promote a product I do not use myself. I also decline anything making health claims, promising guaranteed earnings, or turning the whole piece into ad copy.
Those pay in the short term and destroy audience trust in the long one. That trust is the only asset I have, and it is the thing you are actually buying.
What your proposal needs
- Brand and product. What it is, who you sell to and your website if you have one.
- Format. Which of the above. Leave it blank if you are unsure and we will decide together.
- Platform. Instagram, TikTok, YouTube or all of them.
- Timing. The date range you are aiming to publish in.
- Budget range. No exact figure needed; a range speeds things up for both of us.
- Usage rights. Do you want to use the video in your own ads, and for how long.
I reply to every proposal, including the ones I turn down.